The vision

One of our primary goals is to be fully integrated with your mission-critical sales tools through sales process automation.

We want to help you increase engagement, speed, and accuracy by enabling your sales representatives the ability to save contacts directly to SalesLoft and to be able to run your automation quickly and efficiently.

The challenge

We know that many SDRs typically do their outbound efforts outside of their productivity tools, but eventually return to their CRMs such as SalesLoft to put their contacts in the right workflow.

The manual effort of copying data from the prospecting environments they are working on to their SalesLoft account is time-consuming and tedious, not to mention that it's prone to errors, as copied data is oftentimes incomplete.

This results in decreased productivity as well as a lack of proper business segmentation.

The solution: Lusha Push 2 SalesLoft

Lusha enables you to save a contact directly to your SalesLoft cadences in one click.

The prospect’s both contact and company details are copied to the appropriate fields in SalesLoft, which allows you to properly score your pipeline and have accurate segmentation for your business.

The value

By pushing the contact’s data into SalesLoft in one click, Lusha enables you to create segmented workflow automations to launch immediately, as well as allowing you to focus on targeting more prospects faster and better.

How does it work

After connecting your SalesLoft account with Lusha, you will be able to save every revealed contact directly to a SalesLoft cadence as a contact (along with the organization records).

Lusha makes sure to keep your SalesLoft data clean by avoiding unnecessary duplications

  • It searches for an existing record first and if it exists, it updates it

  • If there isn’t an existing record, it creates it and assigns it directly to the sales rep who saved it. Additionally, it indicates that Lusha is the lead source.

For more information on field mapping and setup guide, please visit this article (setup) and this article (field mapping) 😀

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