Overview
Copy-pasting data directly to Outreach is time-consuming and prone to manual errors. Lusha’s Outreach integration automates the sales process without breaking your workflows.
Mapping Lusha data to the right fields in Outreach is easy and maximizes sales efficiency in minutes. Follow the steps below to successfully configure your Outreach account to Lusha!
💡 Note: Editing integration settings can only be done by the Lusha account's admin or manager.
Use case
Instant and accurate contact enrichment - Instantly enrich your contact’s data on your CRM of choice and ensure every contact enriched by Lusha is accurate .and up-to-date.
Virtually eliminate manual data errors - Eliminate the need to jump between multiple platforms in order to copy and paste information, increasing risk of data errors.
Optimized processes - Automate the sales process to ensure your team has more time to spend reaching out and wastes less time on data entry.
How it works?
Note: you must be a Lusha and Outreach admin to activate the Outreach integration
Log in to your Lusha dashboard and tap your name
Click the "Integrations" tab and select Outreach from the list
After clicking "Connect", you will be directed to the Outreach login page
4. A login screen will appear asking you to sign in to your CRM. The system will not ask for your credentials if you are already logged in
5. Then, click Continue to field mapping
6. Under the Field mapping environment, you will be presented with 2 types of records:
Prospects
Accounts
If you want to edit fields for contacts already in your database, click on Allow Overwrite.
💡Note: when adding a new field, the type of field has to be the same as the Lusha field.
Each field can be changed to a different field on your Outreach side.
The chosen fields allow you to determine which Outreach field will get enriched by Lusha.
How do I add predefined value fields to this integration?
1. Please choose one of the 2 available records (Prospects, Accounts)
2. Click the +Add field and choose the "Predefined Value" option
3. Select an "Outreach field" from the available fields
4. Enter a predefined value.
5. Press the "Save changes" to confirm the changes (make sure to save before changing tabs)
Conditional field map feature
Set conditional field mapping in case an email or phone parent field got updated.
Now you can achieve a better enrichment experience and utilize the leads routing process
To create a conditional field:
In your Lusha account, navigate to the Field mapping environment
Click the Advanced button next to the 'Emails' and 'Phones' fields (under the Lusha fields) to use a conditional enrichment mapping
Click the Map dropdown menu, then enter text to describe the value to create predefined fields that will be modified after the field is enriched.
To save the changes, click Apply.
Once you’re done, click Save Changes at the bottom of the page.
Account export preferences
Admins can select which object types users can export to Outreach.
I.e. when this toggle is off in the settings tab, users will not be able to save as Contact under a new account, only to existing Outreach accounts.
💡Note: The settings will apply to all team members in your account.
To manage the export preferences:
In your Lusha account, navigate to the Field mapping environment and open the Settings tab
Then, you can choose the object types the users will be able to export to Outreach
Default field mapping
Below is the default mapping for Outreach. If you modify your mapping and wish to revert to the original settings, refer to the table below for the source data.
Prospect
Lusha Field mapping | Outreach Field mapping |
Job Title | Title |
Emails Array | Emails |
Predefined | Source |
Last Name | LastName |
First Name | FirstName |
Company City | AddressCity |
Phones | Other Phones |
Company State | Address State |
Company Country | Address Country |
Account
Lusha Field mapping | Outreach Field mapping |
Company Name | Name |
Categories | Tags |
Domain | Domain |
CompanyMainIndustry | Industry |
CompanyState | Locality |
CompanyFounded | Founded At |
Website | Website Url |
LinkedIn Url | |
Employees | Number Of Employees |