Overview
Copy-pasting data directly to Bullhorn is time-consuming and prone to manual errors. Lusha’s Bullhorn integration automates the sales process without breaking your workflows.
Mapping Lusha data to the right fields in Bullhorn is easy and maximizes sales efficiency in minutes. Follow the steps below to successfully configure your Bullhorn account to Lusha!
💡 Note: Editing integration settings can only be done by the Lusha account's admin or manager.
Use case
Instant and accurate contact enrichment - Instantly enrich your contact’s data on your Bullhorn and ensure every contact enriched by Lusha is accurate .and up-to-date.
Virtually eliminate manual data errors - Eliminate the need to jump between multiple platforms in order to copy and paste information, increasing risk of data errors.
Optimized processes - Automate the sales process to ensure your team has more time to spend reaching out and wastes less time on data entry.
How it works?
Note: you must be a Lusha and Bullhorn admin to activate the Bullhorn integration
Log in to your Lusha dashboard and tap your name
Click the "Integrations" tab and select Bullhorn from the list
After clicking "Connect", you will be directed to the Bullhorn login page
4. A login screen will appear asking you to sign in to your CRM. The system will not ask for your credentials if you are already logged in
5. Then, click Continue to field mapping
6. Under the Field mapping environment, you will be presented with 4 types of records:
Leads
Candidates
Contacts
Companies
If you want to edit fields for contacts already in your database, click on Allow Overwrite.
💡 Note: when adding a new field, the type of field has to be the same as the Lusha field.
Each field can be changed to a different field on your Bullhorn side.
The chosen fields allow you to determine which Bullhorn field will get enriched by Lusha.
How do I add predefined values fields to this integration?
1. Please choose one of the 4 available records (leads, candidates, contacts, and companies)
2. Click "+ Add field" and choose the "Predefined Value" option
3. Select a "Bullhorn field" from the available fields
4. Enter a predefined value
5. Press the "Save changes" to confirm the changes (make sure to save before changing tabs)
Conditional field map feature
Set conditional field mapping in case an email or phone parent field got updated.
Now you can achieve a better enrichment experience and utilize the leads routing process
To create a conditional field:
In your Lusha account, navigate to the Field mapping environment
Click the Advanced button next to the 'Email 1' and 'Phone 1' fields (under the Lusha fields) to use a conditional enrichment mapping
Click the Map dropdown menu, then enter text to describe the value to create predefined fields that will be modified after the field is enriched.
To save the changes, click Apply
Once you’re done, click Save Changes at the bottom of the page.
Account export preferences
Admins can select which object types users can export to Bullhorn.
I.e. when this toggle is off in the settings tab, users will not be able to save as Contact under a new account, only to existing Bullhorn accounts.
💡 Note: The settings will apply to all team members in your account.
To manage the export preferences:
In your Lusha account, navigate to the Field mapping environment and open the Settings tab
Then, you can choose the object types the users will be able to export to Bullhorn
Bullhorn Identifiers
The Bullhorn Identifiers feature determines which object types already exist in your Bullhorn CRM. Using this feature will prevent the use of unnecessary credits and solve the issue of duplications when saving contacts, leads, or accounts to your Bullhorn CRM.
Follow these steps to implement Bullhorn Identifier:
Under the Field mapping environment, navigate to the Bullhorn Identifier tab and begin mapping the fields.
Bullhorn Identifier logic works with these combinations for companies:
Company name
OrWebsite
Bullhorn Identifier logic works with these combinations for leads, candidates, and contacts:
Full name + Company name/Website
OrEmail address
Duplicates are identified if they fall under one of these categories.
💡Note: The admin can change the mapping and add different fields at any time.
Currently, Lusha can identify duplicates within its own objects, such as leads, contacts, or accounts. However, there are other applications and services available that are independent of Lusha but can be used alongside it. These external tools have the ability to detect and merge duplicates within other objects.
Moving forward, Lusha will introduce a new feature to enable duplicate detection within those other objects, effectively eliminating duplications within HubSpot.
Autocomplete settings
Using the autocomplete feature, the account name will be automatically completed based on the account name in your CRM.
Default field mapping
Below is the default mapping for Bullhorn. If you modify your mapping and wish to revert to the original settings, refer to the table below for the source data.
Leads
Lusha Field mapping | Bullhorn Field mapping |
Full Name | Name |
Email 1 | |
Phone 1 | Phone |
Email 2 | Email 2 |
Phone 2 | Phone 2 |
Last Name | Last Name |
First Name | First Name |
Predefined | Lead Source |
Job title | Occupation |
Candidates
Lusha Field mapping | Bullhorn Field mapping |
Full Name | Name |
Email 1 | |
Phone 1 | Phone |
Email 2 | Email 2 |
Phone 2 | Phone 2 |
Source - Predefined | Source |
lastName | Last Name |
firstName | First Name |
Job title | Occupation |
Contacts
Lusha Field mapping | Bullhorn Field mapping |
Email1 | |
Phone1 | Phone |
Job title | Title |
Last Name | Last Name |
First Name | First Name |
Departments | Department |
Companies
Lusha Field mapping | Bullhorn Field mapping |
Company Name | Name |
Company Phone | Phone |
Website | Company URL |
Company Main Industry | Industry List |
Employees | Num Employees |
Description | Company Description |
To learn more about field mapping values, click here.