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Recommendations API

Use Lusha’s Recommendations API to turn your best-fit customers into lookalikes at scale. ✨

Marine Melamed avatar
Written by Marine Melamed
Updated today

Overview

Instead of manually building “similar accounts” or “similar buyers” lists, you send the API a set of existing contacts or companies, and it returns recommended contacts/companies that match their profile by role, seniority, company type, and more.

Lusha’s Recommendations API helps you:

  • Discover similar contacts based on people you already know convert well (ICP champions, power users, decision makers).

  • Discover similar companies based on your best customers or target accounts.

  • Feed those recommendations directly into your CRM, MAP, or any workflow that already uses Lusha enrichment.

You can call the API in batch and paginate using a requestId to fetch additional recommendation pages from a previous query.


Example Use Cases

1. Build “lookalike” target lists from won deals

  • Take a list of Closed Won opportunities.

  • Send the primary buyer/contact IDs to the Contact Recommendations endpoint.

  • Push recommended contacts back into your CRM as new leads in similar roles at similar companies.

2. Expand within key accounts (land & expand)

  • For high-priority customers, send one or more champion contacts.

  • Get recommendations for colleagues with similar roles in the same or adjacent departments.

  • Route them to the account team for expansion plays.

3. ABM list generation and refinement

  • Send your top 100 customer companies into the Company Recommendations endpoint.

  • Use the recommended companies as a lookalike account list for ABM campaigns.

  • Layer additional filters in your CRM or MAP (industry, ARR band, region).


API Endpoints

The Recommendations API is part of Lusha’s public REST API set, available via https://api.lusha.com

Endpoint

Method

Description

/api/recommendations/contacts

POST

Get recommendations for similar contacts.

/api/recommendations/companies

POST

Get recommendations for similar companies.

All endpoints:

  • Are HTTPS-only

  • Use JSON request and response bodies

  • Require the api_key header for authentication

POST https://api.lusha.com/api/recommendations/contacts
api_key: YOUR_API_KEY
Content-Type: application/json


Authentication, Limits & Errors (Quick Recap)

Recommendations uses the same framework as the rest of Lusha’s API:

  • Authentication:

  • Error handling:

    • Standard HTTP status codes (200, 400, 401, 403, 404, 429, 5xx).

    • Error body format:

      {
      "error": {
      "code": 400,
      "message": "Invalid request parameters"
      }
      }


Contact Recommendations

Use Contact Recommendations to get similar contacts.

Endpoint

POST /api/recommendations/contacts

A typical request might look like this:

{
"contacts": [
{
"personId": "675851474",
"companyId": "6504"
},
{
"personId": "834616115",
"companyId": "9703"
},
{
"personId": "229252235",
"companyId": "81527214"
},
{
"personId": "274423511",
"companyId": "69646851"
},
{
"personId": "97571231",
"companyId": "1090"
}
],
"exclude": [],
"limit": 5
}


Company Recommendations

Use Company Recommendations to get a list of similar companies.

Endpoint

POST /api/recommendations/companies

A typical request might look like this:

{
"companies": [
{
"companyId": "6504"
},
{
"companyId": "9703"
},
{
"companyId": "81527214"
},
{
"companyId": "1090"
},
{
"companyId": "11068735"
},
{
"companyId": "20093040"
},
{
"companyId": "3617422"
}
],
"exclude": [],
"limit": 5
}


FAQs

Q: What identifiers should I send for contacts/companies?
A:

  • For contacts: Lusha person ID

  • For companies: Company ID

Check the Recommendations section in the API docs for the precise request schema.

Q: How do I get more results after the initial call?
A: Use the requestId returned in the response as part of your next request. This tells the API to continue from the previous recommendation set instead of starting a new one.

Q: How is billing handled for Recommendations?
A: Recommendations uses Lusha’s standard public API credit and rate limit framework. Exact pricing/credit consumption depends on your plan, so refer to your commercial agreement or contact your Lusha CSM for details.

Q: Is the Recommendations API available on all plans?
A: Availability may depend on your Lusha subscription and API package. If you’re unsure, reach out to your Lusha account team or support ([email protected]).

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