Intent-based recommendations surface companies that are actively researching topics relevant to your ICP — so you can reach out at exactly the right moment. They appear in your Home screen alongside other AI-powered recommendation types.
Lusha maps intent topics to your account (either manually by an Admin or via our algorithm) and cross-references them against companies showing high research activity in those topics.
How topics are set
Only account Admins can set intent topics.
Topics can be updated once every 30 days.
If no topics are set manually, Lusha assigns calculated topics based on your ICP and company keywords.
Topic settings apply to all users in the account.
Set intent topics
Admins can set topics from two places:
Account settings → Intent
2. From the intent recommendation widget on your Home screen.
Update frequency
Your recommendations are reviewed daily, but the list of companies may not change every day - intent signals update at varying intervals depending on a company's research activity.
How to act on your recommendations
Click View all contacts/companies in the widget to open your tailored list.
Select individual prospects or Select All to reveal up to 25 at once. Revealing uses a credit only when you click Show details.
Save prospects to Contact Lists or Company Lists to organise by campaign or priority. You can save without revealing to hold them for later.
Push relevant contacts to a Lusha Engage sequence or export them to your CRM.
To see more, scroll to the bottom of the list and click Generate more companies.
💡 Note: You can generate up to 25 additional recommended contacts or companies twice per day.
FAQs
What data powers the intent signals?
Intent insights come from our intent data provider (Bombora), which tracks web research activity and content consumption at the company level, combined with Lusha's AI matching.
Are intent recommendations for contacts or companies?
Intent signals are company-level. Once you identify a relevant company, use Lusha to find and engage the right people within it.
Can I choose my own intent topics?
Only your account Admin can set or update topics. If none are set manually, Lusha maps topics automatically based on your ICP and account history.
Where do recommendations appear?
In the intent-based recommendations widget within your Playlist Catalog on the Home screen, alongside other recommendation types.