Overview
Intent-based recommendations highlight companies that are actively researching topics relevant to your ideal customer profile (ICP).
We map intent topics to your account either through admin selection or using our internal algorithm, and use them to recommend companies most likely to be in-market within your ICP.
These recommendations appear in your Home screen alongside other AI-powered recommendation types. They help you prioritize outreach to accounts already showing interest in your category.
Use cases
Spot in-market companies early
Identify accounts showing intent signals before competitors approach them.
Fuel targeted outreach
Direct your calls and campaigns to companies already researching topics that matter to your business.
Strengthen ABM programs
Add high-intent accounts to your target account list to make account-based marketing more effective.
Prioritize sales efforts
Spend less time guessing and more time engaging with companies most likely to buy.
How it works
Intent data and our proprietary AI algorithm power intent-based recommendations.
Lusha compares these high-intent companies with your mapped intent topics and ICP, then recommends the ones most relevant to your business.
If your account has no manually mapped topics, Lusha will use calculated topics based on company keywords and specialties.
How topics are set
Only account admins can set intent topics.
Admins can choose topics manually or update them once every 30 days.
If no topics are manually set, Lusha will assign calculated topics based on your ICP.
Topic mapping impacts all users in the account.
Where to set the topics
Under Account settings → Intent
Within the intent recommendation list that you enter from the widget
Update frequency
While your intent-based recommendations are reviewed daily, the companies may not change every day. This is because intent signals update at varying intervals depending on a company’s research activity.
How to act on your recommendations
Review Your List
Click View all contacts/companies in the widget to open your tailored list.
Reveal Details When You’re Ready
Select individual prospects or Select All to reveal up to 25 at once.
Revealing uses credits only when you choose Show details for a contact.
Save to Lists
Save prospects to your Contact Lists or Company Lists to organize by campaign, segment, or priority.
You can save without revealing if you want to keep them for later.
Send to Sequences (if using Engage)
Push relevant contacts into automated email sequences to start outreach immediately.
Export to CRM
Sync selected prospects directly to your CRM for tracking and further engagement.
Expand Your List
Scroll to the bottom and click Generate More Companies.
💡 Note: You can add an extra 25 recommended contacts or companies up to two times per day.
FAQs
Q: What are intent-based recommendations?
A: Intent-based recommendations are AI-driven suggestions of companies showing active interest in topics relevant to your ideal customer profile. They help you prioritize accounts that are more likely to be in-market and ready to engage.
Q: How does it work?
A: Lusha combines your ICP signals with intent data from Bombora to detect companies researching topics aligned with your products or services. If your account admin has selected intent topics, we use them directly; if not, our system automatically maps relevant topics based on your target accounts and industries.
Q: What data sources are used for intent?
A: Intent insights are powered by topic tracking from our intent data provider (Bombora) combined with Lusha’s AI matching. These include web research activity, content consumption patterns, and other intent signals at the company level.
Q: Are intent-based recommendations only for companies?
A: Yes. Intent signals are company-level indicators. Once you identify a relevant company, you can use Lusha to find and engage the right decision-makers within it.
Q: Where can I see my intent-based recommendations?
A: They appear in a dedicated widget within your Playlist Catalog alongside other recommendation types like reveal-based, CRM-based, and suggested searches.
Q: Can I select my own intent topics?
A: Only your account admin can select or change intent topics. If topics are not manually selected, Lusha will automatically map relevant ones based on your ICP and account history.
Q: How accurate are these recommendations?
A: Accuracy improves when your account admin selects relevant intent topics that match your ICP. Over time, as you interact with your Playlist Catalog and engage with recommended accounts, our AI learns and fine-tunes your results.