This article provides an overview of the Lusha-powered signal enrichments available within Clay and how they differ from standard firmographic data. You will learn about the different types of signals available- including hiring trends, web traffic, and news- and how to use them to identify accounts with high buying intent.
Key Concepts and Terminology
Static Data: Foundational information that rarely changes, such as a company's founded year, headquarters location, or industry.
Intent Signals: Dynamic, real-time data points that indicate a change in a company’s behavior, such as a spike in hiring or a new funding round.
Source: A tool in Clay that generates entirely new rows of data (e.g., Lookalikes).
Enrichment: A tool that adds new columns of data to existing rows in your table.
Available Signal Types
Lusha provides several signal-based enrichments in Clay to help you time your outreach perfectly:
Company Growth Signals: Track changes in headcount growth, overall job postings, or specific department-level hiring (e.g., seeing if a Sales or Engineering team is expanding).
Financial & Digital Signals: Monitor IT spend estimates to understand software budget or website traffic trends as a proxy for business health.
Event-Based Signals: Surface recent news like funding rounds, leadership changes, or product launches to use as conversation starters.
Person-Level Signals: Identify individual job changes or promotions for specific contacts in your list.
Understanding Credit Usage
Lusha signals in Clay operate on a dual-credit system. It is important to know which balance you are drawing from:
Lusha Credits: Used for Enrich person and Enrich company. These require your Lusha API key and deduct from your Lusha plan.
Clay Credits: Used for all Signal enrichments (e.g., Headcount, News, IT Spend) and Lookalike sources. These are billed through your Clay subscription.
💡 Note: Signal enrichments typically cost 6 to 8 Clay credits per result or row.
How Signals Fit Your Workflow
Signals are most effective when used to filter large lists. For example, you can run a Company Lookalike search to find 1,000 similar accounts, then apply the Jobs Growth Signal to only target the 50 accounts that are actively hiring. This ensures your sales team focuses on accounts that have both the "fit" and the "urgency" to buy.
To start using these signals, see our guide: Lusha Connecter on Clay: Data Enrichment