Overview
Lusha’s Intent Filter is designed to revolutionize how you approach prospecting. By consolidating all Intent data into a single, streamlined filter, we’ve created a more intuitive and powerful tool to help you identify and prioritize high-impact prospects with greater accuracy and efficiency.
Main Capabilities
Prospecting Filter with New Intent Scoring and View: Easily identify and prioritize high-impact prospects based on the new topic-synergy scoring system.
Full Export Abilities and Preferences: Export up to 10K records with customizable options, available to Scale users.
All Available Prospecting Filters: Access all the necessary filters, including topic count and research level filters, to refine your prospecting efforts and only view the most relevant results.
Use Case
Most Relevant Results First: The new topic-synergy scoring ensures that the most significant insights appear first, helping you prioritize your efforts.
Higher Statistical Significance: Combining related topics increases the accuracy and relevance of the Intent data, providing a clearer picture of a company’s Intent.
Comprehensive Insight: Multiple topic tracking offers a complete view of a company’s research activities, reflecting their true Intent.
Research Progress Indicators: The synergy between topics reveals where a company is in the buyer journey, allowing you to tailor your approach accordingly and deliver the most relevant content.
How Does It Work?
The updated Intent Filter works by analyzing the online behavior of companies, tracking their engagement with specific topics that indicate potential buying intent on what you sell.
By combining data from multiple related topics, it provides a more comprehensive view of a company’s research activities, allowing you to pinpoint where they are in the buyer journey.
The filter uses a new topic-synergy scoring method that prioritizes the most relevant results based on the number and significance of topics a company is engaging with. This method ensures that you get the most actionable insights first, making your prospecting efforts more effective.
What’s New?
Unified Intent Experience: We’ve merged the Intent tab and Intent filter into a single, cohesive system, simplifying navigation and use.
Topic-Synergy Intent Scoring: The new scoring model is based on the synergy of topics, with the most relevant results appearing first. This includes:
Scoring by Topic-Count: Companies are scored based on the number of related topics they are engaging with.
Level of Intent: Companies are categorized into stages like “Very Hot,” “Hot,” and “Warm” based on their engagement level.
Topic Count Trend: Track the weekly changes in topic hits to monitor progress in level of Intent shown by a company.
Enhanced Data Quality: By reducing “hit-false” errors and focusing on topic synergy, the filter provides more accurate and relevant data.
Comprehensive Intent Insight: Tracking multiple topics offers a clearer, more detailed view of a company’s research and purchasing Intent.
Lusha's Data
Lusha ingests Bombora’s Company Surge® data to enrich account and contact data to ensure businesses engage with the right stakeholders at the most active stage of the buying cycle.
Bombora’s Company Surge® data and approach are fundamentally different.
Bombora starts with a proprietary data cooperative comprising over 5,000 B2B sites across publishers, peer review sites, brand websites, event registrations, and many more sources of online research. This data is ethically sourced through Bombora’s commitment to gaining consent from both the sources of content and the users consuming it and is privacy compliant with CCPA & GDPR standards.
With this exclusive data set, Bombora sets a unique 12-week rolling baseline
of normal research behavior for every domain and topic. Then, Bombora weekly measures the acceleration of content consumption against an account’s baseline of normal research to determine when an account is heavily increasing its content consumption on specific topics related to the products and services you sell.
To calculate when there is a true increase in research behavior on a specific topic, Bombora monitors activity across a variety of activity types, websites, and time periods, thus eliminating delivering noisy signals and false Intent spikes to end users.
Lusha enables customers to select the Bombora Intent topics that are most relevant to their business, surfacing the accounts showing the most buying activity at critical stages in the buying cycle.
Because Bombora Intent data is refreshed weekly, Lusha customers always have new, actionable buyer Intent signals to capitalize on.
The combination of Lusha data and Bombora’s Company Surge® data is a powerful tool that helps you pinpoint when a company moves from passive research to active consideration. It gives you a clear signal on where to focus your efforts, making your sales and marketing strategies more efficient, targeted, and successful.
FAQs ⚒️
Who can use the updated Intent Filter? The updated Intent Filter is available to all Lusha users, with full export capabilities exclusive to Scale users.
What is the new topic-synergy scoring system? The topic-synergy scoring system prioritizes companies based on the number and relevance of topics they are engaging with, ensuring that the most significant insights appear first.
Will the export option be available to all users? No, the export option with full capabilities will be exclusive to Scale users.
Are the changes available to all user tiers? Yes, the changes in the updated Intent Filter are available to all users, including Free, SS, and Scale tiers.
How does the Topic Count Trend feature work? The Topic Count Trend tracks the weekly changes in the number of topic hits for each company, allowing you to monitor their progress over time.
What are the key benefits of the updated intent filter? The key benefits include more relevant results, enhanced data quality, comprehensive insights, and research progress indicators, all designed to improve your prospecting efforts.
What's next? Learn how to use Lusha's Intent solution.