Overview
Lusha’s credit system is built to give you control, flexibility, and maximum value. With one simple balance of credits, you can use every Lusha product the same way — whether through the platform, browser extension, AI Assistant, or API.
That means:
One credit type that covers all use cases.
One balance that adapts to your workflow.
One price structure that ensures every credit makes an impact.
You can apply credits to any part of the revenue workflow:
Prospecting – find new contacts and companies to enrich.
Efficiency – save time with faster workflows.
Precision – boost relevance with sales intelligence signals.
Engagement – connect directly with prospects.
In short, you only pay for what you actually need.
How Does the Credit System Work?
Credits are consumed across four value-based categories. Each category represents a different layer of value in the revenue process.
1. Data Points
Verified contact and company information that powers your outreach.
2. Workflow
Tools designed to streamline tasks, reduce manual work, and save time.
3. Sales Intelligence
Signals that improve timing, targeting, and outreach relevance.
4. Engagement
Tools that help you connect with prospects directly.
API Explained
The Lusha API is built for RevOps, marketing, and sales teams that want to:
Automate workflows,
Integrate Lusha data into existing systems, and
Scale outreach beyond the platform.
Credit Consumption via API
Credit consumption in the API follows the same value-based categories used across the platform:
Data points related Endpoints
Contact’s email(s): 1 credit
Contact’s phone number(s): 5 credits
Company profile: 1 credit
Workflow related Endpoints
Search: 1 credit
Bulk endpoint: 1 to 25 results
Single: 1 result
💡 Pro Tip: Always prefer bulk endpoints when possible to reduce credit usage.
Sales Intelligence Signals
Charged on a per-signal per contact or company basis (e.g., Growth in Headcount = 1 credit / company).
Important Notes on API Costs
Every API call has a minimum cost of 1 credit.
If the call retrieves data points that have their own credit cost (e.g., email, phone), the 1-credit call cost is waived.
When re-requesting the same data point that was already revealed on the platform/plugin/API :
You won’t be charged again for the data point.
You’ll only pay the 1-credit API call cost.
What You Get with Each Credit
When you consume a data point or search for contacts / companies, you don’t just get a single data point — you unlock a rich dataset of verified information. Here’s what’s included:
Contact Data
Included in: Contact and Search Endpoints
Core identifiers: companyId, personId, fullName, firstName, lastName, updateDate, jobStartDate
Professional details: jobTitle, title, seniority, departments, company, previousJob
Tags & categorization: contactTags (id, name, color)
Communication channels: Verified emails (type, emailType, emailConfidence). Phone numbers (type, phoneType, doNotCall)
Location & compliance:
City, state, stateCode, country, countryIso2, continent
rawLocation, city_id, location_coordinates
EU indicators (isEuContact, is_eu_contact)
Digital presence: LinkedIn profile
Company Data
Included in: Contact, Company, and Search Endpoints
Core profile: name, description, logoUrl, homepageUrl, fqdn
Size & structure: companySize, revenueRange, mainIndustry, subIndustry, specialities, industryPrimaryGroupDetails
Location: city, state, stateCode, country, countryIso2, continent, rawLocation, locationCoordinates
Digital presence: LinkedIn, Crunchbase, homepage, email
Funding & growth: Funding rounds (rounds, roundType, roundDate, roundAmount, currency), IPO details (isIpo, lastRoundType, lastRoundAmount, lastRoundDate, totalRounds, totalRoundsAmount)
Classifications: SIC, SICS, NAICS
Intelligence & technology: intent signals, technologies
Signals
Available only through Signal endpoints. Each signal is charged separately on a per-contact or per-company basis
Growth Surge in Hiring
Growth in Headcount
Job Change
Closing Recap
Lusha’s credit system is:
Simple – one balance, all products.
Value-based – 4 categories aligned with your workflow.
Flexible – pay only for what you use, scale as you grow.
Whether you’re using Lusha on-platform or automating via API, the credit system ensures you get maximum impact for every credit.
FAQs
Q: Are you charging for searches?
A: Searches throughout the platform are free. Only when you use the API to search and extract companies or contacts datasets from Lusha’s database will we charge 1 credit per up to 25 results, as per the tables above.
Q: Are you charging for company data?
A: Company data is free throughout the platform and plugin. When being extracted via API or export, we will charge 1 credit per 1 company’s full data profile.
*Note that some plans might have company exports disabled.
Q: How can I estimate my credit usage?
A: Your credit consumption is entirely up to your workflow and data requirements. For the essential operation of a standard sales team, an easy estimation equation would be to multiply the credit cost of Contacts’ emails & phone reveals (as per the table above) by the no. of emails & calls each team member is expected to handle per month/year. For a more advanced setup, our sales team will be happy to assist.
Q: Can I purchase more credits for my team?
A: Yes! Add credits anytime through your Account Settings.
You can also upgrade plans for more features and limits—upgrades apply immediately.
Q: Can I set credit limits for users in my account?
A: Yes—available on Scale plans. Contact our Sales team to enable team-level controls.
Q: Will my plan renew automatically?
A: Yes. Your monthly or annual plan will renew unless canceled. You can manage this in Account Settings.
Q: What happens to unused credits?
A:
Monthly plans: Credits roll over up to 2x your monthly limit.
Annual plans: You get all credits upfront; unused credits reset at the end of the cycle.
Q: Can I get a custom plan?
A: Absolutely. Our Scale plan is fully customizable.
📩 Contact Sales to tailor your solution.
Q: Can I upgrade, downgrade, or cancel my plan anytime?
A: Yes!
Upgrades happen instantly
Downgrades/Cancellations apply at the end of your billing cycle
Your credits remain valid through your current term.
Q: Can I freeze my subscription?
A: Yes - if you need a short break, you can freeze your account.
📌 Things to know:
Freeze for 1 or 2 months
Allowed twice per year, with a 3-month gap between freezes
Admin access required
Freezing doesn’t cancel billing permanently—cancel separately if needed
Q: Will I be charged for exporting the same contact to my CRM twice?
A: Lusha charges for CRM exports only if new information is written in your CRM.