Lusha Glossary

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AI-generated prospect suggestions based on your reveal history and engagement patterns within the platform.

A Workspace feature that analyzes an existing table daily and suggests new prospects that match the patterns of contacts already in the list.

A user role with full access to account settings, credits, integrations, billing, and team management. Counts as a seat.

An AI-powered tool within Lusha Engage that generates personalized cold email sequences based on your value proposition, prospect profile, and tone of voice.

A machine-learning feature that suggests high-potential contacts and companies aligned with your ICP, updating daily based on your activity and engagement history.

Lusha's RESTful API for programmatic access to prospecting, enrichment, signals, and recommendations. Authenticated via API key and credit-based.

A unique authentication token required for every Lusha API request, generated in account settings.

Rows in the table are called audience. A row can be either a contact or a company.

An automation that automatically reveals a contact's email or phone number when they are added to a list or sequence, consuming one credit per reveal.

An automation that enrolls new contacts added to a list into a pre-configured email sequence without manual action.

Lusha's proprietary repository of over 280 million verified business contacts, continuously cross-referenced across multiple sources.

The recurring period (monthly or annual) over which a Lusha subscription is charged and credits are allocated.

An undelivered email returned to the sender. Lusha's verification process minimizes bounce rates by validating addresses before surfacing them.

A Workspace list-building method where users describe their target audience in plain language and the AI generates a matching table of contacts or companies.

A Workspace/Search list-building method where users manually apply structured filters (industry, job title, revenue, etc.) to search Lusha's database and generate a results table.

A discounted credit package available for purchase in large quantities, allowing teams to top up their credit balance beyond their standard plan allocation. Bulk credits are ideal for high-volume prospecting, enrichment, or API usage.

The ability to reveal contact details for multiple prospects simultaneously in a single action. The number of contacts that can be bulk-shown at once depends on the user's plan.

A metric within Lusha Engage that evaluates sequence performance and surfaces actionable improvement suggestions.

A US data privacy law for California residents. Lusha is registered as a California data broker and processes data in full compliance.

A dedicated company profile page within Lusha Search that consolidates all available data on a specific account, including firmographics, employee contacts, funding history, and technology usage.

Pre-built integrations that connect Lusha's B2B data to third-party automation platforms, enabling hands-free lead enrichment, prospecting, and CRM hygiene without manual data entry.

A business professional record in Lusha's database, including name, job title, email, phone number, LinkedIn URL, and company data.

Labels you can apply to contacts in Lusha to categorize, filter, or segment them for outreach or reporting.

Lusha's universal currency, consumed when revealing contact data, enriching records, or making API calls. Cost varies by data type.

A maximum number of credits an Admin can assign to an individual user or group, preventing them from exceeding their allocation.

The date each month or year when a user's credit balance resets or refreshes based on their plan.

AI-generated prospect suggestions derived from patterns found in contacts already in your connected CRM.

A visual marker in the Lusha Extension or platform showing that a contact has already been exported to your connected CRM using Lusha, preventing duplicate exports.

A visual marker in the Lusha Extension or platform showing that a contact already exists in your connected CRM, before their details were shown.

A native connection between Lusha and platforms such as Salesforce, HubSpot, Pipedrive, and Bullhorn for direct data export.

The ability to upload a contact list and have Lusha automatically append verified data - emails, phone numbers, job titles, and company details - to each record at scale.

The process of appending missing or updated information to existing contact or company records, available in real time or in bulk.

A verified phone number connecting directly to an individual professional, bypassing company switchboards.

A Workspace option that lets users refine any saved table using natural language commands, without rebuilding the list from scratch.

An email that was not delivered to the recipient. Lusha Engage tracks bounces and flags contacts to help maintain sender reputation.

A data quality signal indicating the likelihood that an email address is valid and deliverable, based on multi-source verification.

A series of pre-written, automated emails sent to a prospect over time, managed within Lusha Engage.

Lusha's process of validating email addresses across multiple data sources before surfacing them to users.

Lusha's built-in sales engagement module for creating, scheduling, and sending personalized email sequences via a connected Gmail or Outlook account.

Lusha API endpoints for programmatically appending contact and company data to individual or batched records.

A browser extension for Chrome and Edge that overlays Lusha contact data on LinkedIn, Sales Navigator, Salesforce, HubSpot, and other B2B sites.

The process of matching Lusha data fields (e.g., job title, email) to the corresponding fields in your CRM, so data exports land in the right place.

An AI-powered natural language search that translates a plain-language prospect description into the relevant platform filters automatically.

The EU's primary data privacy regulation. Lusha holds ISO 27701 certification, ePrivacyseal, and TRUSTe verification to demonstrate compliance.

A cluster of users in a Lusha account that shares a collective credit limit, set by an Admin or Manager.

The strategic approach covering sales, marketing, and revenue operations to bring a product to market. Lusha positions its platform as a GTM intelligence layer.

A description of the company or individual most likely to benefit from your product. Used to power AI Recommendations, prospecting filters, and intent-based targeting.

A security setting that automatically logs a user out of Lusha after a defined period of inactivity. Configurable by Admins.

A Workspace feature that pulls existing records from a connected CRM (currently Salesforce) into a Workspace table for enrichment and analysis.

Behavioral signals indicating that a company is actively researching topics related to your product. Lusha integrates third-party intent data to surface in-market accounts.

AI-driven account suggestions based on active research activity aligned with your ICP.

A signal notification triggered when a tracked contact changes employer or role, enabling timely outreach at a high-intent moment.

A business professional or company identified as a potential customer, not yet engaged or added to a CRM.

A saved collection of contacts organized for outreach, campaigns, CRM export, or account-based targeting.

A Lusha API endpoint that returns contacts or companies similar to a given input, based on shared firmographic and professional attributes.

Contacts or companies surfaced by Workspace's AI that match the patterns of a user's past successful reveals and saved lists, based on industry, seniority, and company size.

Lusha's learning hub with tutorials, guides, and plays for getting more from the platform.

Lusha's opt-in, crowdsourced data program where professionals voluntarily contribute contact information to improve data accuracy across the platform.

A feature providing intelligence derived from sales call data to help teams improve prospect interactions and outreach effectiveness.

A feature of the Lusha Extension that activates on any B2B website - not just LinkedIn - overlaying available contact and company data wherever you browse.

A user role (Scale plan only) with admin rights but no access to credits or the prospecting platform. Does not count as a seat.

An open standard that allows AI assistants (such as Claude Desktop or Cursor) to securely connect to external data sources like Lusha's API, enabling natural language data enrichment without writing API calls directly.

A single, non-sequenced email sent to a contact or list from Lusha Engage, for ad hoc or event-driven outreach.

Dynamic variables embedded in email templates, auto-populated with each contact's data at send time.

A continuously updating, AI-curated list of prospects that automatically adds new contacts matching your ICP over time.

A library of pre-built, AI-curated prospect playlists organized by ICP type, industry, or buying signal, available for users to subscribe to directly.

Lusha's core web application for searching its B2B database using advanced filters including job title, seniority, industry, company size, location, and technology stack.

Lusha API endpoints for programmatic search and retrieval of contacts and companies from Lusha's database based on ICP criteria.

A cap on the number of API requests allowed within a time period. Exceeding the limit returns a 429 error.

The section on the Lusha homepage that displays all recently saved Workspace tables for quick access.

A Salesforce configuration that classifies records (e.g., contacts, leads) by type. Lusha lets admins specify which record type to use when exporting.

A feature that lets you adjust your Ideal Customer Profile settings within Lusha to improve the accuracy and relevance of AI Recommendations.

The act of unlocking a contact's verified email or phone number. Consumes one credit; previously revealed data can be re-accessed at no additional cost.

A function aligning sales, marketing, and customer success to optimize the full revenue lifecycle. Lusha Workspace is built to serve RevOps teams.

The ability to reveal contact details for multiple contacts displayed in a LinkedIn Sales Navigator list in one action, using the Lusha Extension.

A stored set of search filters in Lusha Search that can be re-run at any time, allowing users to quickly revisit or refresh a frequently used prospecting query.

AI-generated prospect suggestions derived from your past search activity and filters in Lusha Search.

The maximum number of emails a connected mailbox can send per day using Engage, set to protect deliverability and comply with provider guidelines.

See Email Sequence.

Search Lusha's core prospecting interface for finding contacts and companies within its B2B database. Users apply filters - such as job title, seniority, industry, company size, location, and technology — to build targeted lists, reveal contact details, and export results to a CRM or CSV.

Structured company-level attributes such as industry, size, revenue, location, and technology stack, used as prospecting filters.

A licensed position in your Lusha account. Admins and Users each occupy a seat; Managers (Scale only) do not count as a seat.

The timing configuration for an email sequence, defining the days, times, and time zones in which emails are delivered.

A filter and data attribute classifying contacts by organizational level such as C-suite, VP, Director, Manager, or Individual Contributor.

Real-time business intelligence events — such as job changes, funding rounds, or hiring activity — used to identify timely outreach opportunities.

A Lusha API that delivers timely account and prospect change events to enrich CRM systems and automated workflows.

An authentication method allowing users to log in to Lusha using their company identity provider (e.g., Okta, SAML), without a separate Lusha password.

A temporary pause of a Lusha's monthly subscription for 1–2 months, available twice per year, that maintains account access without permanent cancellation.

Lusha's term for a Workspace table - a dynamic, editable list of contacts or companies that can be enriched, filtered, sorted, and synced to a CRM, all in one place. Tables can be built from chat, filters, or CRM imports, and enriched with additional data columns.

Administrative features for adding, managing, and setting permissions or credit limits for team members.

Information about a company's technology stack, used as a prospecting filter for competitive targeting or tech-stack-based segmentation.

A security method requiring users to verify their identity with a second factor (e.g., SMS code or authenticator app) in addition to their password.

Dashboards tracking platform usage, credit consumption, and team activity to help admins monitor adoption and allocate credits efficiently.

A user role with access to credits and the platform but no admin rights. Counts as a seat.

Lusha's pricing model in which a single credit balance applies across all products and use cases - prospecting, enrichment, signals, and engagement.

AI-generated columns added to a Workspace table that surface real-time signals from the web, such as company news, recent funding, executive changes, hiring trends, competitor data, and customer sentiment. Costs 1 credit per cell.

A real-time HTTP notification sent by Lusha to a specified endpoint when a subscribed event occurs, enabling event-driven automation without API polling.

A way to save a LinkedIn contact whose data Lusha hasn't yet matched, so Lusha can notify you when data becomes available.

A collaborative environment bringing together CRM data, enriched contacts, and real-time buying signals for Sales, Marketing, and RevOps teams.