Lusha Glossary

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An AI-powered tool within Lusha Engage that generates personalized cold email sequences based on your value proposition, prospect profile, and tone of voice.

A machine-learning feature that suggests high-potential contacts and companies aligned with your ICP, updating daily based on your activity and engagement history.

Lusha's RESTful API for programmatic access to prospecting, enrichment, signals, and recommendations. Authenticated via API key and credit-based.

A unique authentication token required for every Lusha API request, generated in account settings.

An automation that automatically reveals a contact's email or phone number when they are added to a list or sequence, consuming one credit per reveal.

An automation that enrolls new contacts added to a list into a pre-configured email sequence without manual action.

Lusha's proprietary repository of over 280 million verified business contacts, continuously cross-referenced across multiple sources.

An undelivered email returned to the sender. Lusha's verification process minimizes bounce rates by validating addresses before surfacing them.

A Workspace list-building method where users describe their target audience in plain language and the AI generates a matching table of contacts or companies.

A Workspace/Search list-building method where users manually apply structured filters (industry, job title, revenue, etc.) to search Lusha's database and generate a results table.

A discounted credit package available for purchase in large quantities, allowing teams to top up their credit balance beyond their standard plan allocation. Bulk credits are ideal for high-volume prospecting, enrichment, or API usage.

The ability to reveal contact details for multiple prospects simultaneously in a single action. The number of contacts that can be bulk-shown at once depends on the user's plan.

A metric within Lusha Engage that evaluates sequence performance and surfaces actionable improvement suggestions.

A US data privacy law for California residents. Lusha is registered as a California data broker and processes data in full compliance.

A dedicated company profile page within Lusha Search that consolidates all available data on a specific account, including firmographics, employee contacts, funding history, and technology usage.

Pre-built integrations that connect Lusha's B2B data to third-party automation platforms, enabling hands-free lead enrichment, prospecting, and CRM hygiene without manual data entry.

A business professional record in Lusha's database, including name, job title, email, phone number, LinkedIn URL, and company data.

Lusha's universal currency, consumed when revealing contact data, enriching records, or making API calls. Cost varies by data type.

A native connection between Lusha and platforms such as Salesforce, HubSpot, Pipedrive, and Bullhorn for direct data export.

The ability to upload a contact list and have Lusha automatically append verified data - emails, phone numbers, job titles, and company details - to each record at scale.

The process of appending missing or updated information to existing contact or company records, available in real time or in bulk.

A verified phone number connecting directly to an individual professional, bypassing company switchboards.

A Workspace option that lets users refine any saved table using natural language commands, without rebuilding the list from scratch.

A data quality signal indicating the likelihood that an email address is valid and deliverable, based on multi-source verification.

A series of pre-written, automated emails sent to a prospect over time, managed within Lusha Engage.

Lusha's process of validating email addresses across multiple data sources before surfacing them to users.

Lusha's built-in sales engagement module for creating, scheduling, and sending personalized email sequences via a connected Gmail or Outlook account.

Lusha API endpoints for programmatically appending contact and company data to individual or batched records.

A browser extension for Chrome and Edge that overlays Lusha contact data on LinkedIn, Sales Navigator, Salesforce, HubSpot, and other B2B sites.

An AI-powered natural language search that translates a plain-language prospect description into the relevant platform filters automatically.

The EU's primary data privacy regulation. Lusha holds ISO 27701 certification, ePrivacyseal, and TRUSTe verification to demonstrate compliance.

The strategic approach covering sales, marketing, and revenue operations to bring a product to market. Lusha positions its platform as a GTM intelligence layer.

A description of the company or individual most likely to benefit from your product. Used to power AI Recommendations, prospecting filters, and intent-based targeting.

Behavioral signals indicating that a company is actively researching topics related to your product. Lusha integrates third-party intent data to surface in-market accounts.

AI-driven account suggestions based on active research activity aligned with your ICP.

A signal notification triggered when a tracked contact changes employer or role, enabling timely outreach at a high-intent moment.

A business professional or company identified as a potential customer, not yet engaged or added to a CRM.

A saved collection of contacts organized for outreach, campaigns, CRM export, or account-based targeting.

Contacts or companies surfaced by Workspace's AI that match the patterns of a user's past successful reveals and saved lists, based on industry, seniority, and company size.

Lusha's opt-in, crowdsourced data program where professionals voluntarily contribute contact information to improve data accuracy across the platform.

A feature providing intelligence derived from sales call data to help teams improve prospect interactions and outreach effectiveness.

A single, non-sequenced email sent to a contact or list from Lusha Engage, for ad hoc or event-driven outreach.

Dynamic variables embedded in email templates, auto-populated with each contact's data at send time.

A continuously updating, AI-curated list of prospects that automatically adds new contacts matching your ICP over time.

Lusha's core web application for searching its B2B database using advanced filters including job title, seniority, industry, company size, location, and technology stack.

Lusha API endpoints for programmatic search and retrieval of contacts and companies from Lusha's database based on ICP criteria.

A cap on the number of API requests allowed within a time period. Exceeding the limit returns a 429 error.

The act of unlocking a contact's verified email or phone number. Consumes one credit; previously revealed data can be re-accessed at no additional cost.

A function aligning sales, marketing, and customer success to optimize the full revenue lifecycle. Lusha Workspace is built to serve RevOps teams.

A stored set of search filters in Lusha Search that can be re-run at any time, allowing users to quickly revisit or refresh a frequently used prospecting query.

See Email Sequence.

Search Lusha's core prospecting interface for finding contacts and companies within its B2B database. Users apply filters - such as job title, seniority, industry, company size, location, and technology — to build targeted lists, reveal contact details, and export results to a CRM or CSV.

Structured company-level attributes such as industry, size, revenue, location, and technology stack, used as prospecting filters.

The timing configuration for an email sequence, defining the days, times, and time zones in which emails are delivered.

A filter and data attribute classifying contacts by organizational level such as C-suite, VP, Director, Manager, or Individual Contributor.

Real-time business intelligence events — such as job changes, funding rounds, or hiring activity — used to identify timely outreach opportunities.

A Lusha API that delivers timely account and prospect change events to enrich CRM systems and automated workflows.

Lusha's term for a Workspace table - a dynamic, editable list of contacts or companies that can be enriched, filtered, sorted, and synced to a CRM, all in one place. Tables can be built from chat, filters, or CRM imports, and enriched with additional data columns.

Administrative features for adding, managing, and setting permissions or credit limits for team members.

Information about a company's technology stack, used as a prospecting filter for competitive targeting or tech-stack-based segmentation.

Dashboards tracking platform usage, credit consumption, and team activity to help admins monitor adoption and allocate credits efficiently.

Lusha's pricing model in which a single credit balance applies across all products and use cases — prospecting, enrichment, signals, and engagement.

AI-generated columns added to a Workspace table that surface real-time signals from the web, such as company news, recent funding, executive changes, hiring trends, competitor data, and customer sentiment. Costs 1 credit per cell.

A real-time HTTP notification sent by Lusha to a specified endpoint when a subscribed event occurs, enabling event-driven automation without API polling.

A collaborative environment bringing together CRM data, enriched contacts, and real-time buying signals for Sales, Marketing, and RevOps teams.