Overview
In November 2025, Lusha updated the Industry filter taxonomy to provide clearer, more standardized industry classifications. This update affects the Industry and Sub-Industry fields in your CRM integration.
As part of this update:
Some industries were renamed for better clarity
New industries were added to cover emerging sectors
Outdated industries were removed
Use Cases
This taxonomy update is relevant if you:
Sync Industry or Sub-Industry fields from Lusha to your CRM
Use industry data for segmentation, reporting, or lead routing
Have automation or workflows triggered by industry values
Filter or search contacts based on industry in your CRM
How to Update
The update process depends on your CRM field type. Follow these steps:
Check your field mapping
Navigate to Lusha CRM Integration → Manage → Field Mapping
Verify if you're using the Industry or Sub-Industry fields
Identify your CRM field type
In your CRM, check the field type for Industry and Sub-Industry fields
Determine if each field is configured as:
Text/String field – No action needed
Picklist field – Continue to Step 3
Update picklist values (if applicable)
Download the complete list of new industries
In your CRM, update your picklist values to match the new taxonomy
Ensure both active and inactive values are updated to prevent data sync issues
Test your integration
Sync a few test contacts to verify data flows correctly
Check that industry values appear as expected in your CRM
CRM-Specific Instructions
Salesforce: Update picklist values in Setup → Object Manager → [Object] → Fields & Relationships
HubSpot: Update dropdown options in Settings → Properties → [Industry field]
Pipedrive: Update field options in Settings → Data fields → [Industry field]
FAQs
Q: Do I need to update my CRM if I use text/string fields?
A: No action is needed. Text/string fields will automatically sync with the new industry names without any configuration changes.
Q: What happens if I don't update my picklist values?
A: Your CRM integration may fail to sync industry data, or new industry values may not appear in your CRM. Contacts with updated industries may show blank or error values.
Q: How do I know if I'm using picklist or text fields?
A: In your CRM, navigate to your field settings. Picklist fields have a dropdown with predefined values, while text/string fields allow free-form text entry.
Q: Can I keep both old and new picklist values temporarily?
A: Yes, you can add new values while keeping old ones temporarily. However, we recommend removing old values once all contacts have been migrated to avoid confusion.
Q: Will this affect my CRM workflows or automations?
A: If your workflows trigger based on specific industry values, you'll need to update them to reference the new industry names.
Q: What if I use custom industry values in my CRM?
A: Custom values you've added manually will remain unchanged. However, any values synced from Lusha will use the new taxonomy.
Q: How long does it take to update picklist values?
A: Updating picklist values typically takes 10-15 minutes, depending on your CRM platform and the number of industries you use.
Q: Will I lose any data during this update?
A: No data will be lost. However, contacts with removed or renamed industries will be updated to reflect the new taxonomy.