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What is Lusha?

An introduction to what Lusha is, what it does, and how different teams use it to find and manage B2B contact data.

Written by Hila
Updated over a week ago

Lusha is a B2B data intelligence platform that helps revenue teams find the right people, maintain accurate records, and act on real-world changes across their go-to-market systems. It provides verified contact details, company data, buying signals, and enrichment workflows that keep your CRM clean and usable.

If your CRM is missing fields, your lists go stale, or your team spends too much time fixing records manually - Lusha is built to remove that drag.

What problems does Lusha solve?

Most teams run into the same data issues:

  • Missing contact details

  • Outdated job titles and company attributes

  • High email bounce rates

  • Stale prospect lists

  • Manual research and data entry

  • Broken lead routing due to incomplete fields

  • Inaccurate scoring and reporting

Lusha solves this by providing verified contact and company data - and by making that data flow directly into the systems where your team works.

Who uses Lusha?

Sales reps (BDRs, SDRs, AEs)

  • Build targeted prospect lists

  • Reveal verified business emails and direct dials

  • Reach decision-makers faster

  • Sync contacts into CRM and outreach tools

RevOps and GTM Ops

  • Maintain clean and complete CRM records

  • Automate enrichment through integrations and API workflows

  • Improve routing, scoring, and reporting reliability

Marketers and demand gen

  • Enrich inbound leads with verified contact and company data

  • Reduce bounce rates and protect sender reputation

  • Power targeted ABM campaigns using firmographics and Signals

Recruiters

  • Reveal business contact details directly from LinkedIn profiles

  • Fill missing contact information in ATS or recruiting systems

  • Validate company details for sourcing accuracy

What data does Lusha provide?

Contact data

  • Business email addresses

  • Direct dials and phone numbers

  • Job title, seniority, and department

  • Company association

Company data

  • Industry and company size

  • Location and firmographic attributes

  • Technographics (where available)

Signals

Signals help you prioritize accounts based on real-world activity:

  • Job changes

  • Headcount growth

  • Hiring surges

  • Intent and engagement indicators (based on plan)

Lusha products and what they're for

Workspace

Search, filter, and build lists of companies and decision-makers. Apply firmographic and demographic filters, save structured searches, and export or sync contacts to your CRM.

Extension

A browser extension that lets you reveal contact details directly inside LinkedIn, Sales Navigator, and company websites. Works on Chrome and Edge.

Lusha API

Built for operational scale. Enrich records at the moment they enter your systems, build waterfall enrichment logic, and connect enrichment to your automations. (Scale plan only.)

CRM integrations

Lusha integrates with Salesforce, HubSpot, Pipedrive, and Bullhorn. Enrich and push contact details directly into your CRM workflows to keep your pipeline accurate.

Signals (intent)

Move from static targeting to timed targeting. Prioritize accounts showing real movement, trigger workflows from CRM fields or automations, and support timed outreach and ABM motions.

Getting started

Most teams start in one of three ways:

Quick prospecting

  1. Use Workspace or the Extension.

  2. Search for a target profile.

  3. Reveal verified contact details.

  4. Save to a list and sync to your CRM or export to CSV.

CRM accuracy first (RevOps path)

  1. Connect your CRM via Settings β†’ Integrations.

  2. Enrich inbound and new records.

  3. Fill key missing fields needed for routing and scoring.

  4. Expand into Signals and API automation.

Automation first (builder path)

  1. Use the Lusha API.

  2. Enrich at record creation (form submissions, CRM entry, product flows).

  3. Add waterfall enrichment logic.

  4. Trigger plays from Signals or field changes.

You can start with a free account to explore Workspace, test data quality, and see how Lusha fits into your existing tools. Free accounts include a monthly credit allowance. Create your free account here.

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