Webmetic identifies the companies visiting your website — even when they don't fill out a form. The Lusha integration, running via Make (formerly Integromat), automatically enriches those anonymous company visits with verified decision-maker contact details, so your team can reach out while intent is at its peak.
The result: anonymous B2B web traffic becomes actionable, contactable leads, all within your existing tools.
How the workflow works
Identify — Webmetic detects a company visiting your website (for example, a business browsing your pricing page).
Trigger — a Make automation template captures the company domain in the background.
Enrich — the Make workflow queries Lusha's API to find key decision-makers at that company (for example, the VP of Marketing or Head of IT), returning verified emails and phone numbers.
Deliver — the enriched contact details appear directly in the Webmetic dashboard, ready for outreach.
💡 Note: This integration requires an active Webmetic account, a Make account, and a Lusha API key. Your Lusha API key is available in API Hub → Manage API Keys (visible to Admins and Managers only).
Common use cases
Warm outreach while intent is live
When a target company lands on your pricing or product page, the Make automation fires instantly. Your sales rep sees the enriched contact in Webmetic within seconds — with a verified direct dial — and can reach out while the prospect is still actively researching.
Automated CRM hygiene and lead routing
Filter for high-intent visitors (for example, companies that spent more than two minutes on your site), automatically enrich them with the right regional decision-maker from Lusha, and push complete, verified records straight into your CRM. No manual data entry, no incomplete records.
How to get started
Setup is handled through your Make account using the Lusha connector. To get started:
Log in to Make and create a new scenario.
Add Webmetic as the trigger (company visit detected).
Add a Lusha action step to enrich by company domain.
Map the enriched fields to your Webmetic dashboard or CRM destination.
💡 For help setting up Lusha in Make, see Lusha connector on Make. For Webmetic-specific setup, contact the Webmetic support team.
You're all set to turn anonymous website visitors into enriched, ready-to-contact leads.