Overview
Manually filling long forms slows conversions and costs pipeline. With the Lusha + Chili Piper integration, you can enable instant enrichment of visitor data (e.g. job title, company details) using just an email, while Chili Piper handles routing and scheduling—all without sacrificing form simplicity.
Why Use This Integration?
Boost Conversion Rates – Short forms + auto-filled enriched data reduce drop-off and increase submitted forms.
Clean, Complete Leads – Receive full contact and firmographic info in your CRM without manual entry.
Prerequisites
Active Chili Piper Form Concierge plan (supports form enrichment).
Admin access to both platforms.
Step-by-Step Setup
1. Authenticate Lusha in Chili Piper
In Chili Piper Admin, navigate to Enrichment Setup or go via the Integrations page.
Choose Lusha as the provider and enter your API key to authenticate.
2. Map Form Fields
Select form fields to enrich (e.g., Company, Job Title, Phone).
Map how each Lusha data point matches your form or CRM target fields.
3. Build Enrichment Waterfall (Optional)
Custom Waterfalls: Create a priority sequence—e.g. Lusha first; if no match, fallback to ZoomInfo.
Prebuilt Templates: Use and customize Chili Piper’s ready-made waterfalls for speed.
4. Publish Your Router
If your form router is live, Chili Piper will prompt you to copy a new JS snippet. Embed this updated snippet after your form’s HTML.
Note: For HubSpot forms within an iframe, you'll need to add the snippet directly to the form as well.
5. Embed the Snippet
Paste the updated JS snippet into your website as instructed.
This enables dynamic form behavior—fields auto-fill (hidden until lookup completes).
Tips & Considerations
Tip | Why It Matters |
Use minimal form fields (e.g., email only) | |
Test fallback waterfalls | Ensures enrichment continues even if Lusha doesn’t return data. |
Validate field mapping | Prevents mismatches or CRM errors. |
Re-embed snippet on updates |
Example Use Case
Before: A form with fields for First Name + Company + Email + Phone + Title → heavy friction, high abandonment.
After: A form with only First Name + Email visible to the visitor; Lusha fills Title, Company, and other fields via Chili Piper in the background—yielding full contact enrichment and boosted conversion rates.
Summary Checklist
Log into Chili Piper → go to Enrichment Setup / Integrations
Authenticate Lusha using your API key
Map form fields and optionally configure waterfalls
Publish the updated router → copy the JS snippet
Embed snippet after your form’s HTML (plus inside HubSpot iframe if applicable)
Test form enrichment, routing, and CRM field lookups