Sequences are outreach campaigns consisting of multiple sequential contact points and tasks that you can tailor to personally engage your target audiences on a large scale. Strategic planning and execution are key to optimizing these sequences for better engagement and achieving specific goals such as replies, clicks, or conversions.
Sequences enable your team to communicate effectively with customers and complete the appropriate tasks at the optimal times, accelerating the progress of prospects through your sales pipeline and converting them into paying customers as efficiently as possible. Incorporating best practices such as crafting compelling content, targeting the right audience, and structuring sequences effectively can further enhance communication and conversion rates.
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Sequences Setup
💡 Note: Your sequences can only be sent after you integrate your email account.
As of now, you can only integrate the email you use to sign in to Lusha.
Create a Sequences with Lusha AI Email Assistant
Introducing Lusha AI Email Assistant: Generate personalized email sequences tailored to your company's data and value proposition in just a few clicks.
Say goodbye to writer's block and streamline your email sequence writing process with effective and engaging emails powered by AI.
How it works?
Launch Lusha and click Engage on the left nav bar.
Under Sequences in the menu, click on New Sequence in the top right corner.
Choose what is the purpose of your email sequence between the four popular cadences
4. Choose your favorite tone of voice between the three options:
Formal: Professional and respectful, suitable for initial contacts and senior executives.
Neutral: Balanced, approachable, and clear, ideal for general business communications.
Friendly: Warm and engaging, aimed at building rapport and a positive connection.
You can also improve your message's accuracy by adding more details and keywords in your own words in the bar. Then, click ‘Generate’.
5. Lusha's AI Email assistant will generate for you two options for email sequences, based on your personal and company data, focusing on your company’s value proposition.
Choose the option you prefer and click on ‘Select’.
Your email sequence powered by AI is ready for your use!
💡 Note: The email sequences that were created by AI will have an AI icon. ✨
Create your email sequences with an Email template
Launch Lusha and click Engage on the left nav bar.
Under Sequences in the menu, click on New Sequence in the top right corner.
Choose the option ‘Select a template’.
4. Choose a template from the engagement scenarios that best suits the reason for your outreach and click on Customize templates.
5. From this screen you can customize the email sequence template.
Click on the email you want to customize and personalize it to fit your needs.
💡 Note: All of the templates are top-performing sequences, written by sales and marketing experts to get the highest open and response rates. However, every part of the email template can be edited to your preference.
Customize and edit your email template
You can change the title of your email in the subject line.
We have included brackets [[ ]] to indicate where you should add additional personalization details. Just add your details instead of the [[ ]] fields.
💡Note: It's important that you customize these details, otherwise the email template will be sent to your audience as is.
Review your message in the preview screen on the right.
Create your email sequence from scratch
Launch Lusha and click Engage on the left nav bar.
Under Sequences in the menu, click on New Sequence in the top right corner.
Choose the option ‘Create from scratch’.
4. Now, you can start creating the first email in your sequence using your own words.
Best Practices for Improving Email Outreach
To enhance the performance of your email sequences, consider the following best practices:
Craft Compelling Content
Ensure your message is clear, relevant, and includes a strong call to action.
Personalize the content to make it feel genuine and tailored to the recipient.
Target the Right Audience
Verify that your emails are reaching the appropriate audience for your goals.
Structure Your Sequences Effectively
Plan sequences with multiple touchpoints, such as 3–5 follow-ups over 2–3 weeks.
Mix communication channels, like email and LinkedIn, to increase visibility.
Test and Iterate
Experiment with subject lines, tones, and calls-to-action to identify what performs best.
Edit and customize your email sequence
After you create an email sequence, you will be transferred to this screen, where you can customize the email sequence template.
Click on the email in the sequence you want to customize and personalize it to fit your needs.
Note: You can write up to 45K characters per email.
Customization and edit options
1. The title of the email in the subject line can be changed:
2. There is an option to add and change the contact's personalization fields above the email body (in blue). These fields will be pulled with the correct data points of each contact for a more personalized message.
3. A signature can be included (this option is not available for Outlook users).
Once the edit have been complete, review your message in the preview screen on the right.
There is an option to send yourself a test email and be sure to view it on both desktop and mobile devices. You can do so by clicking Send test.
Reply in thread
When building a sequence, you can choose to send follow-up emails as a reply to the previous message or as a separate email. To ensure your 2nd, 3rd, or subsequent emails are sent within the same conversation, simply check the "Send as reply to previous thread" box; Engage also detects replies left in your inbox for a short period (10–15 minutes) and automatically stops the sequence for that contact, ensuring no redundant follow-ups are sent.
⚒️ FAQs
Q: Why do I have a high open rate but a low reply rate?
A: This typically indicates that while your subject lines are effective, the message content or targeting may not be compelling enough. Focus on personalization, clarity, and a strong call to action to improve reply rates.
Q: How can I improve traction with my outreach emails?
A: Use tools like Lusha’s AI Assistant and templates, personalize your messages, and plan structured sequences with multiple touchpoints.
Q: How does Engage detect replies and stop sequences? A: Engage detects replies left in your inbox for a short period (10–15 minutes) and automatically stops the sequence for that contact.