Sequences are outreach campaigns consisting of multiple sequential contact points and tasks that you can tailor to personally engage your target audiences on a large scale. Strategic planning and execution are key to optimizing these sequences for better engagement and achieving specific goals such as replies, clicks, or conversions.

Sequences enable your team to communicate effectively with customers and complete the appropriate tasks at the optimal times, accelerating the progress of prospects through your sales pipeline and converting them into paying customers as efficiently as possible. Incorporating best practices such as crafting compelling content, targeting the right audience, and structuring sequences effectively can further enhance communication and conversion rates.

Introducing Lusha AI Email Assistant: Generate personalized email sequences tailored to your company's data and value proposition in just a few clicks.

Say goodbye to writer's block and streamline your email sequence writing process with effective and engaging emails powered by AI.

4. Choose your favorite tone of voice between the three options:

Formal: Professional and respectful, suitable for initial contacts and senior executives.

Neutral: Balanced, approachable, and clear, ideal for general business communications.

Friendly: Warm and engaging, aimed at building rapport and a positive connection.

You can also improve your message's accuracy by adding more details and keywords in your own words in the bar. Then, click 'Generate'.

5. Lusha's AI Email assistant will generate for you two options for email sequences, based on your personal and company data, focusing on your company's value proposition.

Choose the option you prefer and click on 'Select'.

Your email sequence powered by AI is ready for your use!

4. Choose a template from the engagement scenarios that best suits the reason for your outreach and click on Customize templates.

5. From this screen you can customize the email sequence template.

Click on the email you want to customize and personalize it to fit your needs.

Customize and edit your email template

You can change the title of your email in the subject line.

We have included brackets [[ ]] to indicate where you should add additional personalization details. Just add your details instead of the [[ ]] fields.

Review your message in the preview screen on the right.

4. Now, you can start creating the first email in your sequence using your own words.

To enhance the performance of your email sequences, consider the following best practices:

Lusha Engage supports both manual and automated email sending, giving you control over your outreach strategy:

This flexibility ensures you can adapt your approach based on your campaign goals and audience preferences.

After you create an email sequence, you will be transferred to this screen, where you can customize the email sequence template.

To start customizing your emails, click on the email in the sequence you want to customize and personalize it to fit your needs.

Note: You can write up to 45K characters per email.

Customization and edit options

1. The title of the email in the subject line can be changed.

2. There is an option to add and change the contact's personalization fields above the email body (in blue). These fields will be pulled with the correct data points of each contact for a more personalized message.

3. A signature can be included. To enable it, check the Include signature checkbox on the email step. Your signature will auto-append to the email when sending.

Once the edits have been complete, review your message in the preview screen on the right.

There is an option to send yourself a test email and be sure to view it on both desktop and mobile devices. You can do so by clicking Send test.

When adding contacts to a sequence, you can now search by company name or contact title to quickly find the people you're targeting. Use the search bar in the contact selector to filter results before adding them to your sequence.

When building a sequence, you can choose to send follow-up emails as a reply to the previous message or as a separate email. To ensure your 2nd, 3rd, or subsequent emails are sent within the same conversation, simply check the "Send as reply to previous thread" box; Engage also detects replies left in your inbox for a short period (10–15 minutes) and automatically stops the sequence for that contact, ensuring no redundant follow-ups are sent.

Why do I have a high open rate but a low reply rate?

This typically indicates that while your subject lines are effective, the message content or targeting may not be compelling enough. Focus on personalization, clarity, and a strong call to action to improve reply rates.

How can I improve traction with my outreach emails?

Use tools like Lusha's AI Assistant and templates, personalize your messages, and plan structured sequences with multiple touchpoints.

How does Engage detect replies and stop sequences?

Engage detects replies left in your inbox for a short period (10–15 minutes) and automatically stops the sequence for that contact.