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Clay: suggested workflow combinations

How to layer Lusha enrichments and signals in Clay to build account scoring models and identify the best timing for outreach.

Written by Shir Zuriel
Updated today

Individual Lusha enrichments in Clay provide the most value when layered together. Combining firmographic data with growth signals lets you build account scoring models, identify warm accounts, and time your outreach precisely.

Recommended workflow combinations

  1. Build an account scoring model - Combine Enrich company with three growth signals: Find company headcount growth, Find company jobs growth, and Find company website traffic. This lets you rank accounts by firmographic fit and business momentum.

  2. Identify "warm" accounts - Use Find company news signal to surface trigger events like new funding or leadership changes. Layer this with Find company headcount growth to confirm the company is in an active growth phase.

  3. Target by department expansion - Use Find company jobs growth by department to identify which teams are growing. Then use Enrich person to find decision-makers within those departments.

Use case quick reference

Use case

Recommended workflow

New market entry

Use Find company jobs growth by location to see where companies are expanding geographically.

SaaS / tech sales

Use Find company IT spend to prioritise accounts with high technology investment.

Account-based sales

Use Find company news to find recent headlines to use as personalised conversation triggers.

Pipeline cleaning

Use Exclusion identifiers during a lookalike search to filter out existing customers or competitors.

Tips for best results

  • Seed quality - use your best closed-won deals as seed examples. Providing 10–20 seed domains improves accuracy over the minimum of 5.

  • Credit efficiency - use the Only run if condition in Clay to avoid spending credits on rows missing required identifiers like a domain or email.

  • Validate early - always test on 10–20 rows before processing your full table.

πŸ’‘ Note: Lusha signal enrichments in Clay use Lusha credits. Monitor your usage in the Lusha dashboard under Usage & Credits.

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