This article explains the Lusha-powered signal enrichments available in Clay and how they differ from standard firmographic data. Signals are dynamic, real-time data points - things like hiring spikes, funding rounds, or web traffic changes - that indicate a company is in motion and may be ready to buy.
Key concepts
Static data - foundational info that rarely changes, such as a company's founded year, headquarters, or industry
Intent signals - dynamic data points that indicate a change in company behaviour, such as a spike in hiring or a new funding round
Source - a Clay tool that generates entirely new rows of data (e.g., Lookalikes)
Enrichment - a Clay tool that adds new columns of data to existing rows
Available signal types
Company Growth Signals - headcount growth, overall job postings, or department-level hiring (e.g., Sales or Engineering expanding)
Financial & Digital Signals - IT spend estimates and website traffic trends as a proxy for business health
Event-Based Signals - recent news like funding rounds, leadership changes, or product launches
Person-Level Signals = job changes or promotions for specific contacts in your list
Credit usage
Lusha credits - used for Enrich person and Enrich company. Requires your Lusha API key and deducts from your Lusha plan.
Clay credits - used for all signal enrichments (Headcount, News, IT Spend) and Lookalike sources. Billed through your Clay subscription.
💡 Note: Signal enrichments typically cost 6–8 Clay credits per result or row.
How signals fit your workflow
Signals are most effective when used to filter large lists. For example, run a Company Lookalike search to find 1,000 similar accounts, then apply the Jobs Growth Signal to surface only the 50 accounts actively hiring. This keeps your team focused on accounts that have both fit and urgency.
To get started, see Lusha connector on Clay: data enrichment.