The Not in My CRM filter hides any contact or company that already exists in your connected CRM from your Lusha Search results. This helps you avoid duplicates and spend your credits only on fresh leads.
💡 Note: Supported CRMs: This filter is currently supported for Salesforce only.
How to use
Go to Home and start a conversation in the chat, or click Contact filters or Company filters to go directly to the filter panel.
Apply your filters to define your search.
In the filter panel, toggle on Not in My CRM.
Your results will update instantly to show only contacts/companies not in your CRM.
Filter states
Not selected (default)
When the filter is off, all matching contacts are shown - including those already in your CRM.
Contacts - Not in My CRM
Hides contacts that already exist in your connected CRM across the following objects: Contact, Lead, or Opportunity.
Companies - Not in My CRM
Hides companies that already exist in your connected CRM across the following objects: Account or Opportunity.
Use cases
Switching between Contacts and Companies
The filter is applied per tab. When you switch between Contacts and Companies, each tab retains its own filter state.
No filter selected
When no CRM filter is active, all results are shown regardless of CRM status.
No CRM connection
If the filter appears to be failing entirely, follow these steps:
Navigate to Integrations and ensure your CRM (Salesforce, HubSpot, Pipedrive, or Bullhorn) is successfully connected.
Check that your Integration Settings allow Lusha to read your CRM records.
Refresh your browser and re-apply the Not in my CRM filter from the Lusha Search filters menu.
⚠️ Important: If you have recently changed field mapping in your CRM, you may need to disconnect and reconnect the integration to refresh the data sync.
If the issue persists, contact Lusha Support for further assistance.
10K result limit
If the search returns more than 10,000 results, the filter will automatically cut the results down to under 10K once applied. Removing the filter will restore the original result count.
Why am I seeing contacts already in my CRM?
Understand why some contacts might still appear in your search results even when the "Not in my CRM" filter is active.
How Lusha identifies duplicates
Lusha uses specific data points to match records between our platform and your CRM:
Email address: The primary unique identifier.
Name + Company: A combination match used when an email isn't present.
Why duplicates may still appear
If you see a contact in Lusha that you know is already in your CRM, it is usually due to a data mismatch. Common reasons include:
Job changes: The contact has moved to a new company and has a different professional email address than the one stored in your CRM.
Name formatting: Variations in how names are recorded (e.g., "John Smith" in Lusha vs. "J. Smith" or "Jonathan Smith" in your CRM).
Company name discrepancies: Differences in legal names vs. trade names (e.g., "Lusha" vs. "Lusha Systems Inc.").
Sync latency: If a record was added to your CRM seconds ago, it may take a moment for the filter to reflect the update.
💡 Note: To avoid duplicates during large tasks, we recommend a quick manual review of your results before performing bulk enrichments or exports.