Signals add a real-time layer of behavioral intelligence to your saved Workspace tables. Instead of just knowing who someone is, Signals show you what they are actively doing right now — so you can reach out at exactly the right moment.
💡 Signals are available on saved Workspace tables. You cannot add signals to a preview table before saving.
What are Signals?
A Signal is a tracked event or behavioral change attached to a company or contact record in your table. Examples include a company posting significantly more job openings (a sign of growth), a contact being promoted, or a website seeing a spike in traffic (a sign of increased market activity). Signals give your outreach timing and context.
How to add a Signal column
Open a saved Workspace table
Click Add enrichment in the toolbar
Go to the Signals tab
Browse the available signals and click the + icon next to your chosen signal to configure it
Select your time frame (e.g., detect changes in the last 6 months)
Choose which data fields to include in the column (e.g., signal date, change rate, new jobs posted)
Click Run signal to apply
When running a signal you can choose to: run it for all rows, run it for the first 25 rows, or add the column without running immediately.
Cost: 1 credit per signal detected (a row only costs a credit if a signal is found for it)
Available Signal types
For Company tables:
Signal | What it tracks | Best used for |
Surge in hiring | Significant spikes in new job postings compared to previous periods | Identifying companies in growth mode; expansion plays |
Website traffic increase | Meaningful increase in domain visits | Companies gaining market momentum; inbound demand signals |
Website traffic decrease | Notable drop in domain visits | Competitive displacement; re-engagement plays |
IT spend increase | Rising estimated budget for technology tools | Companies actively investing in tech; tech vendor plays |
IT spend decrease | Declining tech spend | Budget consolidation; cost-saving solution plays |
Headcount increase | Company growth in employee count vs. previous months | Scaling companies; growth-stage targeting |
Headcount decrease | Decline in employee count | Efficiency-focused solution plays; M&A activity |
For Contact tables:
Signal | What it tracks | Best used for |
Moved to a new company | Contact has changed employers | Champion tracking; new role introductions |
Promotion | Contact has taken on a new, more senior title | Congratulations outreach; decision-maker access |
Using Signal data to prioritize outreach
Once a signal runs, the new data appears as specialized columns in your table. The columns will show the signal date, the magnitude of the change (e.g., change rate percentage), and any additional fields you selected.
Recommended workflow:
Run a Signal on your table (e.g., "Surge in hiring" for the last 3 months)
Click the signal column header to sort by signal date — most recent signals appear at the top
Use the Filter button to show only rows where a signal was detected
Focus your outreach on the contacts or companies at the top of the filtered list
This approach ensures your sales energy is always directed toward the warmest accounts.
Tips
For SDR teams running expansion plays, combining "Headcount increase" + "IT spend increase" identifies companies simultaneously growing and investing — ideal targets
"Moved to a new company" is one of the most actionable signals — a champion who changes jobs is a warm introduction into a new account
Run signals on your first 25 rows before committing to the full table, especially for large lists, to validate relevance