Once you've saved a Workspace table, you can deepen your understanding of each contact or company by adding data columns. Lusha offers four types of columns: Lusha database data, AI-powered enrichment, real-time signals, and CRM fields. This article explains each type, how to add them, and what to expect.
How to add a column
Open any saved Workspace table
Click Add enrichment in the table toolbar
The column library opens with four tabs: Lusha Data, AI Data, Signals, and CRM
Click the tab for the type of data you want
Click any column name to add it to your table
For Lusha Data columns, data populates immediately from the database. For AI Data, Signals, and CRM columns, the column appears empty — click Run column to fill it with live data
You can also click the + icon directly next to any existing column header to add a new column in that position.
Tab 1: Lusha Data
These columns pull from Lusha's verified B2B database and populate instantly without consuming enrichment credits. They include standard contact and company fields:
Contact fields: Name, job title, seniority, department, work email, mobile, phone, direct phone, LinkedIn URL
Company fields: Company name, website, industry, sub-industry, company size (headcount), revenue range, founding year, headquarters location, country
Use these columns to complete any fields missing from your initial search results.
Tab 2: AI Data (Web Enrichment)
AI data columns go beyond Lusha's database and use real-time web crawling to provide strategic context about a company. When you click Run column, Lusha's AI performs a fresh web search to populate the data — so results are current, not cached.
Cost: 1 credit per cell populated.
Available AI Data columns:
Column | What it provides |
Company News Summary | Recap of recent news, product launches, and partnerships from the last 3 months |
Company Competitors | List of direct competitors pulled from major review sites |
B2B or B2C | Clear classification of the company's primary business model |
Product & Industry Insights | Details on specific product names, pricing structures, and industries served |
Target ICP | AI-generated summary of who the company typically sells to |
Recent Executive Changes | Insights into C-suite and leadership transitions in the last 3 months |
SaaS or non-SaaS | Classification of whether the company's product is software-based |
Recent Product Launches | Summary of new products, features, or integrations from the last 6 months |
Customer Reviews Sentiment | Aggregated ratings, top positive feedback, and common customer complaints |
Open Jobs Summary | Breakdown of current openings, hiring trends, and which departments are growing |
How to use the output: Once a column is populated, click any cell to read the full AI-generated summary. Use these insights to personalize cold outreach, prepare for discovery calls, or prioritize accounts based on strategic fit.
Tab 3: Signals
Signals add real-time behavioral intelligence to your table based on what companies and contacts are actively doing. Unlike AI Data (which describes what a company is), Signals track what a company is currently doing — making them ideal for timing your outreach.
Signals are covered in detail in Workspace Signals: Tracking Buying Intent and Contact Changes.
Tab 4: CRM
CRM columns let you pull live field values from your connected Salesforce account directly into your table. You can add fields from Contact, Lead, or Account objects.
Cost: Free — CRM columns do not consume credits
After adding a CRM column, click Run column to fill it with live data from Salesforce. Use CRM columns to see things like "Last Activity Date," "Deal Stage," or "Owner" alongside your Lusha prospecting data in the same view.
Running columns
After adding an AI Data, Signals, or CRM column, the cells will display "Click to run". You have three options when you click Run column:
Run for all rows — populates the column for every row in your table (most comprehensive, uses the most credits for paid columns)
Run for first 25 rows — a cost-effective way to test the column before running at scale
Add columns only — adds the column to your view without running the data immediately; you can run individual rows on demand by clicking "Click to run" on specific cells
Tips
Add AI Data columns before outreach calls to get company context without manual research
Run AI Data on your highest-priority rows first (first 25) to validate quality before running across the full table
CRM columns are free — use them liberally to cross-reference your Lusha data with existing CRM records
Enrichment data added to columns is included when you export the table to CSV