Once you've saved a Workspace table, you can deepen your understanding of each contact or company by adding data columns. Lusha offers 3 types of columns: Lusha database data, real-time signals, and CRM fields. This article explains each type, how to add them, and what to expect.
How to add a column
Open any saved Workspace table
Click Add enrichment in the table toolbar
The column library opens with 3 tabs: Lusha Data, Signals, and CRM
Click the tab for the type of data you want
Click any column name to add it to your table
For Lusha Data columns, data populates immediately from the database. For AI Data, Signals, and CRM columns, the column appears empty — click Run column to fill it with live data
You can also click the + icon directly next to any existing column header to add a new column in that position.
Tab 1: Lusha Data
These columns pull from Lusha's verified B2B database and populate instantly without consuming enrichment credits. They include standard contact and company fields:
Contact fields: Name, job title, seniority, department, work email, mobile, phone, direct phone, LinkedIn URL, LI Certifications, LI Courses, LI Awards & Honors, LI Skills
Company fields: Company name, website, industry, sub-industry, company size (headcount), revenue range, founding year, headquarters location, country, Business Model, Company Phone, Company Email, Additional Description, Keywords, Specialties, Crunchbase URL
Use these columns to complete any fields missing from your initial search results.
Tab 2: Signals
Signals add real-time behavioral intelligence to your table based on what companies and contacts are actively doing. Unlike AI Data (which describes what a company is), Signals track what a company is currently doing — making them ideal for timing your outreach.
Cost: 1 credit is charged per successful signal detected (for either a contact or a company). If no signal is found, the cell remains empty, and no credits are deducted.
Please note that signals are table-specific. If the same contact is saved in two different tables and you run a signal search in both, you will be charged twice.
Signals are covered in detail in Workspace Signals: Tracking Buying Intent and Contact Changes.
Tab 3: CRM
CRM columns let you pull live field values from your connected Salesforce or HubSpot account directly into your table. You can add fields from Contact, Lead, or Account objects (Salesforce), or Contacts and Companies (HubSpot).
Cost: Free — CRM columns do not consume credits
After adding a CRM column, click Run column to fill it with live data from your CRM. Use CRM columns to see things like "Last Activity Date," "Deal Stage," or "Owner" alongside your Lusha prospecting data in the same view.
Running columns
After adding a Lusha Data, Signals, or CRM column, the cells will display "Click to run". Click Run column to open the run menu and choose how to enrich your data:
Run for selected — enrich only the rows you've selected in the table
Run for 25 rows — enrich the first 25 rows on the page; a cost-effective way to test before running at scale
Run for all — enrich the entire list (most comprehensive; uses the most credits for paid columns)
Run all empty cells — run only on cells that haven't been enriched yet; useful for filling gaps without re-running rows that already have data
Retry failed cells — re-attempt previously failed cells; credits are only charged if enrichment succeeds
Coming Soon: AI Data (Web Enrichment)
Later this year, we'll release AI data. These columns go beyond Lusha's database and use real-time web crawling to provide strategic context about a company. When you click Run column, Lusha's AI performs a fresh web search to populate the data — so results are current, not cached.
Cost: 1 credit per cell populated.
Tips
Run for 25 rows first to validate quality before running across the full table
Use Run all empty cells to fill gaps on large lists without wasting credits on already-enriched rows
Use Retry failed cells to recover from failed enrichments — you're only charged on success
CRM columns are free — use them liberally to cross-reference your Lusha data with existing CRM records
Enrichment data added to columns is included when you export the table to CSV
Got a feature request? Submit it here!